StartupCostCheck Glossary
What is First sale?
A first sale is the first completed paid transaction with a real customer, showing that someone will exchange money for the service you offer.
Why it matters
A first sale provides stronger evidence than interest, compliments or survey answers. It tests whether the offer, price and buying process work with a real customer. One sale does not prove stable demand, but it gives the next spending decision a firmer basis.
How to use it
- Define one clear service that can be delivered now.
- Set a real price before asking for interest.
- Count payment or a firm paid booking, not verbal praise.
- Record what the customer valued and what slowed the sale.
StartupCostCheck builds the opening plan around reaching a realistic first sale without overspending. The free check shows the next step and the runway available to take it.
Short definitions of the money words behind a safe business start: runway, burn, risk budget, what to buy now and what to delay.
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